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Research & Publication

Books/Book Chapters:

Sn Author Title of Book Details of the Book/Chapter
Publisher ISBN No. Year of Pub.
1 Dr. Savita Mohan Event Management & Public Relations Enkay Publishing House ISBN: 978-93-80995-26-7{PB} 2011
2 Dr. Savita Mohan Trends in Advertising Management Enkay Publishing House ISBN: 978-93-80995-274{PB} 2011
3 Dr. Savita Mohan Global Trends in Corporate Governance Enkay Publishing House ISBN: 978-93-80995-23-6 2012
4 Dr. Savita Mohan Business Ethics and Values Enkay Publishing House ISBN: 978-93-80995-22-9 2012
5 Dr. Savita Mohan Retail Management Enkay Publishing House ISBN: 978-93-80995-24-3 2012
6 Dr. Savita Mohan Rural Marketing Enkay Publishing House ISBN: 978-93-80995-32-8 2013
7 Preeti Shrivastava Management Leadership & Corporate Governance: Ch- Self Help Group: A Critical review. Swastik Publications 9781-81-904635-7-7 2013
8 Ashish Kumar Dixit Contemporary Issues in Service Marketing : Ch- Qualitative Advantage through e-Commerce Serial Publications ISBN: 978-8189630-44-7 2012

International Publications:

Sn Author Title of Paper Details of the journal in which article is published
Name of Journal International/National Vol. No./year. ISSN
1 Dr. Savita Mohan Impact of Employee Demographics on Training; for Improved Service Delivery: A Study On Banking Sector International Journal of Research in Computer Application & Management International VOLUME NO. 3, ISSUE NO. 05 (MAY 2013) ISSN 2231-1009
2 Dr. Savita Mohan The Impact of Training on Service Delivery in Banking Sector: A Case Study In selected Indian Banks International Journal of Contemporary Business Studies International Vol: 4, No: 6 JUNE, 2013 ISSN 2156-7506
3 Dr. Avijit Dey A study on Fossil Fuel Consumption Pattern in BRIC Nations 4D International Journal of Management and Science International Vol-2, Issue-1 2012 ISSN-2250-0669
4 Ashish K. Dixit Implementation of Enterprise Resource Planning: Success Issues 4D International Journal Of Management And Science International Vol-2, Issue-1 2012 ISSN:2250 – 0669
5 Ashish K. Dixit A Study of Issues Affecting ERP Implementation in SMEs Researcher World International Refree Jounal of Art Science & Commerce International Vol-2, Issue-1 77-85 2011 EISSN  2229 4686,
6 Ashish K. Dixit Open Source Software: The Most Prominent Face of Open source Initiatives in the Digital Environment with Special Reference to IT. 4D International Journal Of Management And Science International Vol-1, Issue-2 2011 ISSN - No. - 2250 – 0669
7 Preeti Shrivastava >Survival of the Stereotypical: A Study of Personal Characteristics on Reality Television Show

International Journal in Multidisciplinary and Academic Research (SSIJMAR) International Vol. 1, No. 4, ISSN 2278 – 5973
8 Deepak Bansal A study on the performance of NPAs in commercial banks in India VSRD International Journal of Business and Management Research International Vol. 3 No. 3 E-ISSN : 2231-248X, p-ISSN : 2319-2194
9 Deepak Bansal A Study of trends of Non-Performing Assets in Private Banks in India SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) International Vol. 2, No. 2, ISSN 2278 – 5973

Publications National:

Sn Author Title of Paper Details of the journal in which article is published
Name of Journal International/National Vol. No./year. ISSN
1 Dr. Savita Mohan An Empirical Study of The Role of Media in Democracy: A Strategic Approach Ekansh Journal of Engineering, ICT Management, National Vol.1 Issue 2, July2011-Dec.2011 ISSN 2230-9756
2 Dr. Savita Mohan Global Commodity Market 2011: The Impact of Financial Investment Ekansh Journal of Engineering, ICT Management, National Vol.1 Issue 2, July2011-Dec.2011 ISSN 2230-9756
3 Dr. Shikha Jalota Economic Impact of FDI in India During 2013-14 Pravish Rajnam Journal of Studies National 2014 ISSN NO. 2348-3652
4 Dr. Avijit Dey Food Security in India, Key Issues and Options Ekansh Journal of ICT, Management & Science National

Vo1.1 Issue2

2011
ISSN 2230-9756
5 Dr. Avijit Dey Lloyd institute of management and technology Pravish Rajnam Journal of Studies National 2014 ISSN NO:-2348-3652
6 Ashish K. Dixit Exploring the Benefits for the Integration of E-Business with ERP Systems Ekansh Journal of ICT, Management & Science National Vol-1, Issue-3 2012 ISSN 2230-9756
7

Ashish K. Dixit

Study of Issues & Challenges Affecting ERP Implementation In SMEs Global Journal of Enterprise Information System. National

Vol-3, Issue-1
54-62

2011
EISSN  09751432, ISSN 0975153X
8 Preeti shrivastava Lloyd institute of management and technology Pravish Rajnam Journal of Studies National 2014 ISSN NO:-2348-3652

International/ National Conference Proceedings

Sn Author Title of Paper Details of the Conference in which article is published
Name of Conference International/National Vol. No./year. ISSN
1 Uttkarsh Shukla Learner Centred teaching Methodology & need for dynamic Management Eduction through various teaching techniques Global Economic Meltdown and Its Impact on India International Conference Proceeding 2011 ISBN: 978938083431-3
2 Dr. Shikha Jalota “Financial Sector Reforms in India Ans Its Emerging Issues in 21st Century” (Proceedings) Management Practices for Emerging Business Scenarios” / 2014 National Conference

Pg. No. 134

2014
ISBN: 978-81-88132-51-5
3 Dr. Shikha Jalota Efficiency & Productivity of Banks Post liberalisation: challenges and Issues Strategies for (Proceedings) Sustainable Growth in The Era of Information Technology National Conference

Vol-2 Pg. No. 243

2013
ISBN- 976-93-81212-31-8-1
4 Dr. Avijit Dey The Critical Analysis of Cyber Crime in Recent Decade in India National Conference organized by GNIT Management School, Greater Noida National Conference

2012

ISBN: 978-93-81212-31-8
5 Dr. Avijit Dey The role of Women Entrepreneurs of Bihar-leading to National Development National Conference organized by AICTE and GNIT Management School, Greater Noida. National Conference 2013 ISBN: 978-93-81212-31-8-1
6 Deepak Bansal Venture Capital Financing and its impact on FDI Venture Capital Financing and its impact on FDI National Conference 2013 ISBN: 976-93-81212-31-8-1
7

Alok Mohan

Decisive Post Disaster Debris Management Conference Proceedings National Conference

2014

ISBN: 978-93-81771-32-7
8

Alok Mohan

Impact of Celibrity Endorcement On Young Generation Through Electronic Media Advertisement

Conference Proceedings National Conference 2013 ISBN:978-93-81212-31-8-1
9

Alok Mohan

Management of Occupational Stress: An Empirical Study Of The Relationship Between The Stress & Performance At Workplace Management of Occupational Stress National Conference 2012 ISBN:978-93-81212-31-8
10 Alok Mohan Attracting and Retaining Critical Employees- Talent Management Conference Proceedings National Conference 2012 ISBN No.978-81- 89855-15-8
11 Ayan Goswami “Deterioration in the productivity of the Employees on account of Various factors” National Conference   Proceedings/ National Conference 2012 ISBN:978-93-81212-31-8
12 Ayan Goswami A Study on the Impact of Stress of Profession on Job Satisfaction and Job Involvement “A Special Reference to the Teachers of Private Management and Engineering colleges in Delhi and NCR” National Conference   Proceedings/ National Conference 2013

ISBN:978-93-81212-31-8

13 Ayan Goswami “US Financial Crisis: causes and its impact on India ” National Conference   Proceedings/ National Conference 2013 ISBN: 987-81-928461-0-1
14 Ayan Goswami “The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective” National Conference   Proceedings National Conference 2013 ISBN: 987-81-928461-0-1
15 Preeti Shrivastava Survival of the Stereotypical: A Study of Personal Characteristics on Reality Television Show National Conference on Strategies For Sustainable Growth In The Era Of Information Technology National Conference

Vol-1.pgno-37-44

2013
ISBN: 978-93-81212-31-8
16 Preeti Shrivastava consumer attitude towards eco friendly product and purchase intention in FMCG National Conference on Strategies For Sustainable Growth In The Era Of Information Technology National Conference

Vol 2 pg no 262

2014
ISBN: 978-93-81212-31-8
17 Snehlata  Verma Financial sector reforms in India  and its emerging issues in 21st centuryt National Conference   Proceedings National Conference 2012

ISSN: 978-81-88132-51-5

18 Snehlata  Verma Efficiency & Productivity  Growth Of Indian Bank  Post Snehlata  verma Liberalization  : Issues and Challenges.

National
Conference

Proceedings
National Conference 2013 ISSN: 976-93-81212-31-8-1,
19 Pankaj Kumar

A Study on the Impact of Stress of Profession on Job Satisfaction and Job Involvement “A Special

Reference to the Teachers of Private Management and Engineering colleges in Delhi and NCR

National
Conference

Proceedings
National Conference 2013 ISBN: 978-93-81232-31-8
20 Pankaj Kumar Deterioration in the productivity of the Employees on account of Various factors National Conference  Proceedings National Conference 2012 ISBN: 978-93-81212-31-8-1
21 Pankaj Kumar

The Multiple  Roles of Packaging in the Entire Marketing

Process Channel of Distribution and Consumer Perspective

The Multiple  Roles of Packaging in the Entire Marketing

Process Channel of Distribution and Consumer Perspective
National Conference 2013

ISBN: 987-81-928461-

0-1
22 Uttkarsh Shukla Knowledge Retention by Knowledge Management National Conference on Strategies For Sustainable Growth In The Era Of Information Technology National Conference 2012 ISBN: 976-93-81212-31-8
23 Uttkarsh Shukla Venture capital financing and its impact on FDi National Conference on Strategies For Sustainable Growth In The Era Of Information Technology National Conference 2013 ISBN: 976-93-81212-31-8-1